We had a blast a few months back shooting a new basketball print and broadcast campaign for Canada’s big telco.
We worked hard to cast for our high flying hero, as we couldn’t use professional NBA talent. However we were thrilled to find and work with the charismatic and athletic Warren Ward, who is based here in Toronto.
The stills and live action components of our hero were shot on the same day in studio, with time-lapse imagery for the broadcast spot and the shutter drag backgrounds for the stills shot on a separate day due to the length of time needed for such long takes.
Really pleased with how this all came together!